UK regulators tell businesses how consumer law applies to AI assistants that act for customers
Why it matters
If you build or sell AI agents in the UK, four regulators now expect you to show how existing applies to them.
Ask your team
Have we checked our AI assistant features against the CMA's new guidance on consumer law duties?
What happened
The CMA has published research on how consumers use AI agents today and where that is heading, plus guidance for businesses on meeting their legal duties. On 30 October 2026 the CMA, FCA, ICO and Ofcom, which together make up the , also issued a shared position on AI agents acting for people.
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Impact on Legal & professional services · Retail & e-commerce
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Read the original at UK Competition and Markets Authority
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