UK regulator is drafting rules on how Google shows people their search choices
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How much of our UK traffic and ad spend depends on Google being the default search option?
What happened
The UK Competition and Markets Authority ran a consultation from 23 September to 9 October 2026 on updated rules for how Google presents search choices to users. Google was designated in October 2025 as having in general search and search advertising; responses are still being processed.
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Impact on Media & marketing · Software & SaaS
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