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RegulationEuropean Commission — Digital Strategy21 October 2026

EU opens investigation into whether Booking.com does enough against fake listings and scams

Why it matters

If you list on or advertise through online marketplaces, expect regulators to scrutinise scam controls and paid-ranking labels, and check yours now.

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Do our paid placements on any platform we run or use carry clear advertising labels, and can we prove it?

What happened

The European Commission has started a formal investigation into Booking.com under the . It is examining whether the platform failed to properly assess and reduce the risk of fake listings and phishing scams, and whether it hid that some search rankings were paid for.

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Impact on Retail & e-commerce · Legal & professional services

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