OpenAI adds visual ads and measurement tools for advertisers in ChatGPT
Why it matters
ChatGPT now sells visual ads with attribution and brand controls, so it is a paid channel you can budget against.
Ask your team
Should we test a ChatGPT ad budget once attribution partners let us compare it with our current channels?
What happened
OpenAI is adding a visual ad format inside ChatGPT. It is also widening the ways advertisers can track results, linking up with outside partners to credit sales to ads, and adding controls over where their ads appear.
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Impact on Media & marketing · Retail & e-commerce
The context Last OpenAI story: OpenAI's AI on Amazon's cloud now has a faster, premium option for live customer tools (3 Oct) · 7 OpenAI stories in the last 30 days
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